MIA NONNA
Rebranding for Trattoria Mia Nonna – small Italian family restaurant.
Including logo, typography, colors, singboard, menu, packaging, flyers, T-shirts, digital menu and social media.
This new fun visual identification gave the place fresh jung feeling that attracted more teenagers, while saving its tradition and keeping it domestic.
Solo project
My role
Duration
Tools
Brand designer, print and merch products, UX researcher, UI designer
1.10 2023 – 1.12 2023
Figma, Adobe Illustrator, Indesign, Phtoshop, After Effects
Overwiev
Easy access
Fun products
BEAUTIFUL DESIGN
Problem
The place felt stagnate and the old logo did not match the feelings that founders wanated to communicate.
Goal
To attract new age group while not excluding regular customers. Keep it classy with fresh feeling.
Palette
To convey the feeling of home and keep the Italian tradition I created this palette.
Typography
Connecting the elegancy with uniqueness of this small business created this combination. Handwritten letters highlight its authentic character while keeping it in touch with its roots.
Logotype
I kept the desigs light and easy to use acroos social media and analogue medias. One smile connects tree figures that represent this place and its offer.
Social Media
Instagram was a big part of attracting new clients and promoting this small Trattoria, that gave it the recognition of new age group.
Products
I created a signboard attracting new clients, menu, packaging materials like pizza boxes and napkins. For great customer experience we made T-shirts for employees.
For quick and easy menu access I have also made digital version of it.
