I am a data driven designer, who builds things from ground.
I bridge the gap between business strategy and user experience.
I create with value and efficiency in mind, not just aesthetics.
Currently I focus on intuitive websites and apps, but I have created many meaningful brand identities.
My work is grounded in deep research, discvery, and a close attention to detail.
MASTERMED
150k Est. Revenue
70% Cognitive Load Reduction
300% Est. Design ROI (6-Mo)
OWNERSHIP & SCOPE
I was a mobile UX Designer in a team responsible for creating the end-to-end product for orthopedic patients using Ilizarow aparatus. I was responsible for the IoT logistics in this projects, which was one of the key system functions – connecting hub by BLE to patients device, medical equipment and doctors desktop. I also designed a mobile app for the patient ensuring not only MDR certification but also managing risk (ISO 14971).
CHALLANGE & SOLUTION
The primary challenge was balancing an user security with accessibility. To manage this I have incorporated error prevention architecture connected to emergency system. The step of connecting all devices during onboarding guaranteed proper working of the treatment.
IMPACT & RESULT
The result of this project was high impact programme for patients and doctors that reolutionised the medical industry for people who suffered from orthopedical accidents and operations. It changed their daily routine full of uncertainty and mistakes to well functioning healing process
LENDING LIBRARY
Community Sharing Platform
+2k Est. MRR
-70% Time to Market (TTM)
+80% Retention rate
OWNERSHIP & SCOPE
I acted as the sole Product Designer and Implementation Lead for this end-to-end project. My ownership extended beyond traditional UI/UX, covering business strategy, information architecture, and final technical deployment.CHALLANGE & SOLUTION
The primary business challenge was overcoming „Transaction Anxiety”. That showed itself as high traffic on the webiste, but low content creation rate and caused low retention rate. Users were hesitant to lend items without clear expectations.IMPACT & RESULT
The project resulted in a live MVP launched with a ~70% reduction in Time-to-Market compared to traditional development cycles. Here AI rapid prototapyinpg was a strategy for validating complex business logic without significant capital investment.THE EVENTA
B2B MARKETPLACE
+85k Est. revenue
15-20% Decrease in Drop-off Rate
30% Faster Implementation
OWNERSHIP & SCOPE
I collaborated as a Product Designer within a team of three, collaborating closely with a Design Lead. I took ownership of the Mobile Adaptation Strategy and Technical System Architecture. My role focused on translating a complex B2B desktop dashboard into a fully responsive mobile experience.
CHALLANGE & SOLUTION
The primary challenge was „Supply Acquisition” – restaurant managers are „non-desk workers” who frequently abandoned the complex venue listing process due to interruptions.
IMPACT & RESULT
I was responsible for the end-to-end UX of the mobile onboarding flow, as well as cleaning up the Design System (tokenization and grid definitions) to ensure a seamless handoff to the engineering team. To solve the problem of complex funnel, I transformed the rigid data-entry form into a flexible mobile tool with a persistent „Save & Exit” feature, allowing for asynchronous completion.
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YEARS OF EXPERIENCE
In reaserch, strategy and delivering intuitive, value driven projects.
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Commercial PROJECTS
Creating impact, ready to hand - off designs, cooperating with teams, MPIs and stakeholders.
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CLIENT SATISFACTION
Building long-term partnerships through proven and visible results.
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Coffes drunk
If you see me with one don't be suprised.