Full development of a digital platform: Market analysis, Strategy design, Web design for Desktop and Mobile, MVP development
1.12 2025 – 27.01 2026
Figma, Tokens Studio, Lovable
The project started with Ben Lingel’s idea to expand the sharing beyond its traditional form. The goal was to bring the local community together by not only distributing movies or books they love, but also tools or plants. This was a system applied in Nuremberg for a group of about half a thousand users.
An important notion was leaving a review for each of the objects shared in this indefinite space, as it gave all of the items an emotional aspect, differentiating this web-native platform from all of the others already existing.
I worked as the sole product designer, responsible for the end-to-end process, translating an abstract concept into a live platform. I was deeply involved in strategic decision-making, helping to define the project’s scope under strict budget constraints.
I conducted foundational user and founder interviews to uncover psychological barriers, developed the information architecture, and created both the UX flows and the final, minimalistic UI. I also utilized AI-assisted coding tools to rapidly prototype and launch the platform.
1. Abstract concept in need of design translation and infrastructure
2. High traffic, but low content creation rate which caused low retention rate, caused by lack of trust between the users
3. Budget and time constrains
1. Creating trust signals in the form to reduce transaction anxiety
2. Implementing an „Intent-Based” categorization system
3. Using AI coding platform to launch functioning platform, reducing ~70% Time-to-Market
+2k
– 70%
+80%
Few steps from the process of creating online platform.
I wanted to genuinely grasp the whole idea behind the platform, so that I could successfuly implement it. This project thought me translating concepts into working solutions. It was a lesson into making ideas a reality. It gave me a possibility of building infrastructure for a community.
With raw data collected, I distilled the findings into actionable insights and defined the core use cases that would drive the architecture:
The ideation phase was strictly focused on translating our „Trust Economy” hypothesis into scalable Information Architecture (IA). 3 possible solutions to this problem were taken into consideration, with their consequences, advantages and disadvantages:
I have created the option optimizing the best solution, by taking into consideration the users and business expectations.
I have set clear KPI’s that were followed by design decision to manage clients expectations.
I have created a few low-fidelity sketches to design the user experience of the website. Then I have mastered the UI to match the topic of presented concept, and coded with help of AI ensured quick development and live testing the platform.
Although the first MVP included the possibility of adding podcast, users were reluctant to post the audio version of their reviews, which has caused the iteration of the web character.
First MVP:
After Iteration:
The test uncovered also the need of users to add edits to their profiles or come back to the deleted reviews, which resulted in incorporating functionalities like trash bin or settings.
This platform has uncovered the importance of creating the right infrastructure, that directly impacted the success of the project and tightened the community.
