Full development of a starting brand: Market analysis, Strategy & Brand design, Web design for Desktop and Mobile
1.10 2025 – 1.02 2026
Figma, Tokens Studio, Adobe InDesign, Illustrator, Photoshop, Flow AI
Robin Breca is an silver artist, who does not create just jewellery – he makes lifelong lasting pieces, artifacts rather then just objects.
However he lacked a visual identity for this complex product. The challenge was twofold: the client needed not only a high-performing digital storefront but also a complete foundational brand identity. The goal was to build a cohesive visual ecosystem from scratch – one that establishes immediate market trust through premium branding, while simultaneously driving revenue through a frictionless, highly optimized e-commerce user journey.
My role was finding visual language for this niche, premium jewellery brand. From the product to fully developed brand. I created high-end design system coded by these unique artifacts.
I translated the new brand DNA into a scalable e-commerce platform. I mapped the end-to-end user journeys, engineered the site’s Information Architecture, and designed high-converting Product Details Pages (PDP) ensuring Conversion Rate Optimization (CRO).
1. Launching a premium jewellery brand from scratch, with many interested clients, but no canal of communication.
2. Little suply of product
3. A complex client requirements, with idea in need of great storytelling
1. Developing high-end design system
2. Customised order card
3. Premium packaging, magazines, online communication
15k
4%
300%
A few steps from very long and complex process of creating a brand from the ground
Focusing on understanding the goals of brand, its origins and current expectations was a key part of starting a successful cooperation.
Putting a lot of time and effort in this stage ensured that Brand Identity and Product Design would be coherent with business goals. Since I was responsible for a the entire Product Design lifecycle I needed to have a deep understanding of everyone’s needs.
In a dense fashion world, I needed to find a Gap Market. A space that hasn’t yet been utilized.
To do that I have compared the niche and alternative, but premium jewelry e-commerce sites and pinpointed their strengths and weaknesses. That allowed me to design something new, attracting customers from different fields.
Setting clear brand strategy ensured the coherence of each part, of this complex design system, guaranteeing that with time, the brand will continue to develop accordingly to its goals.
Setting clear KPI’s was the effect of workshops and reaserch. That made it possible to create a perfect information architecture, and choose the design that will solve the problems outlined it the first stage of collaboration. It helped in managing expectations of stakeholders, founder and users – and explaining trade-offs. Based on them I have sketched the website architecture and key funcionalities.
